Lindenwood University is embracing a new culture, a culture of Q2 service excellence. While the foundation of Q2 originates from the Disney Institute, the Q2 team developed content for the model of service excellence that is specific to higher education and personalized for Lindenwood University. Q2 stands for two simple questions, “what and how.” What do you need and how can I help? But it also encompasses the bigger picture, What are the expectations of our students and colleagues? How can we exceed those expectations, all of the time, for all people? These questions lay the foundation for Q2.