About Digital Marketing at Lindenwood University

Lindenwood University offers you the chance to earn a bachelor of science degree specializing in the field of digital marketing in an online or hybrid environment. Digital marketing courses are designed to provide you with the skills needed to learn content marketing by creating, analyzing and optimizing social media content and campaigns.

As a student taking digital marketing courses, you will develop a firm foundation in information gathering techniques and data analysis, real-world skills necessary to succeed as a social media and digital content strategist. You will learn to define and analyze audiences for and with social media and to measure the effectiveness of social media strategies.

Digital Marketing Faculty at Lindenwood University

You will be taught by some of the most knowledgeable instructors around. They have the educational background and real-world, professional skills in digital content, marketing, and social media. They understand the changing landscape of the industry and will prepare you for a career as a digital content strategist.

Coursework in Digital Marketing

While learning digital marketing at Lindenwood University, you will study in either an online or hybrid environment, combining online classes with on-campus, face-to-face, courses. Online and hybrid courses include Digital Content and Demographics, Personal Branding and Content Creation, and Contemporary Audience Analysis.

What Can You Do with Experience in Digital Marketing?

Social Media and Digital Content Strategist positions are one of the hottest jobs on the market today. You will be well-equipped and qualified to write and determine social media, marketing and online strategies for businesses, schools, and non-profit organizations. Job titles are sometimes different, sometimes using advertising, marketing, and promotions in titles. According to Indeed.com, salaries for a digital marketer in St. Louis, Mo. average $28.61 per hour.

• Degree requirements