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Social Media and Digital Content Strategy

BS degrees offered in Traditional and Online formats

The Social Media and Digital Content Strategy degree program at Lindenwood University is designed to provide you with the skills needed to learn content marketing by creating, analyzing and optimizing social media content and campaigns.

About Social Media and Digital Content Strategy at Lindenwood University

Lindenwood University offers you the chance to earn a bachelor of science degree specializing in the field of social media and digital content strategy in an online or hybrid environment. Social Media and Digital Content Strategy courses are designed to provide you with the skills needed to learn content marketing by creating, analyzing and optimizing social media content and campaigns.

As a student taking social media and digital content strategy courses, you will develop a firm foundation in information gathering techniques and data analysis, real-world skills necessary to succeed as a social media and digital content strategist. You will learn to define and analyze audiences for and with social media and to measure the effectiveness of social media strategies.

Social Media and Digital Content Strategy Faculty at Lindenwood University

You will be taught by some of the most knowledgeable instructors around. They have the educational background and real-world, professional skills in digital content, marketing, and social media. They understand the changing landscape of the industry and will prepare you for a career as a digital content strategist.

Coursework in Social Media and Digital Content Strategy

While learning social media and digital content strategy at Lindenwood University, you will study in either an online or hybrid environment, combining online classes with on-campus, face-to-face, courses. Online and hybrid courses include Digital Content and Demographics, Personal Branding and Content Creation, and Contemporary Audience Analysis.

What Can You Do with Experience in Social Media and Digital Content Strategy?

Social Media and Digital Content Strategist positions are one of the hottest jobs on the market today. You will be well-equipped and qualified to write and determine social media, marketing and online strategies for businesses, schools, and non-profit organizations. Job titles are sometimes different, sometimes using advertising, marketing, and promotions in titles. According to Indeed.com, salaries for a digital content strategist in St. Louis, Mo. average $28.61 per hour.

Degree requirements

Lindenwood University
209 S. Kingshighway
St. Charles, MO 63301